Allen Solly: Twitter Powered Billboard Sampling

Ahh yes the world of social media, always coming up with new ways to interact. Here is something pretty interesting, a twitter powered billboard from India, created to launch a new clothing collection at Allen Solly. The billboard houses about 60 shirts, each rigged with a solenoid and the new collection graphic behind it, and with every tweet, a random solenoid would inch forward, helping to randomly punch the shirts from the billboard, revealing the new collection whilst rewarding the tweeter who knocked it off the wall with a sample. Conceived by Ogilvy India I am sure we have not seen the last of this type of marketing. Take a look.

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