The title of the post says it all, this really is an innovative social media campaign by the Endangered Wildlife Trust. We have all seen all those videos on YouTube - "the Mountain Biker gets taken out by Buck", "the Dramatic Lemur" and "the Sneezing Baby Panda", well they have been recreated in a very effective way. It is designed to make you think about a world without animals. As in these videos wouldn't exist without the animals in them. I am always happy to write about campaigns such as these, especially because I am fully behind it.
Below I have added a section from the press release:
The campaign message: “It’s stupid. But then so is extinction,” is designed with the purpose of drawing users of social media to the various online platforms of the EWT, while the call to action: “A small donation can make a difference,” aims to assist the Trust in raising funds for its crucial activities."
Check it out on Twitter with the hashtag #WhenTheyreGone, quite powerful if you think about it.
You can view the campaign on YouTube - www.youtube.com/EWTSouthAfrica, on facebook www.facebook.com/EndangeredWildlifeTrust and on twitter @TheEWT
Or you can just watch the videos below that I have added in. They are pretty classic.
For further information please contact Nomonde Mxhalisa on firstname.lastname@example.org or Franco D’Onofrio email@example.com and 0824434410.