Tack your Lunch with McDonald’s: TrackMyMacca’s App

Created by the guys at DDB Australia TrackMyMacca’s is a world first for McDonald’s as it takes Australians ‘behind the scenes’ of their meal, showing them where their food has come from. I always thought that all Macs food was the same, I have heard the rumor or myth that the meat arrives in liquid form. However if this app be true, then that myth is straight out the window. You can track your food and see exactly what cow your meat came from. Don't really mind where mine comes from, but for those of you that do well then here is a video on the app. It's pretty impressive all the same.