Sony are always doing cool shizz like this. Yes I said shizz, it's making a come back. Anyway, Sony really do come up with some innovative stuff. In Tokyo last year, people who wear headphones (or wanted to try them) were given a one of a kind Augmented Reality Music Festival, called the ‘Sony Headphone Music Festival’, which ultimately expanded to ‘Headphone Music Festivals’ all over Japan. Check the video out, it even interacted with peoples clothes.