Interactive music videos are popular, we are seeing that more and more. They are getting more dynamic and sophisticated. So when launching a product and if you want to use this method, you are going to have to step it up a notch. That is exactly what Nokia did when they launched the new Lumia 920. Shot directly on the new smartphone’s HD camera, the campaign let users mix their own song, with the video to match and share that with friends however they liked. I am not sure if it's been done like this before, but I still think it's pretty cool.