Something that I would have seen more of, but it appears that Heineken are the first. Heineken are well know for having awesome ad campaigns, so this fits well. It's the new Heineken Ignite Bottle, featuring LED lights and sound/motion activation sensors. Pretty cool right? They Hosted a VIP party for the launch of the new bottles, which would light up to the beat of the music. Just take a look at the vid below, it is pretty cool.