The Free Beer Campaign


Heard of Maes? Well neither had I until I saw this campaign. They are a popular beer in Belgium, the second most popular in fact. They had a problem though, the market leader was out selling them 4 to 1. So what did they do? Well they did something awesome. As it happen Maes is also the 3rd most popular last name in Belgium as well. So the beer company decided to send all people with the last name Maes a free barrel of Maes beer. What resulted was pretty cool. Take a look at the vid below




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