Interactive Skittles YouTube Video

Here is something cool from Skittles, it's an interactive YouTube video. I haven't seen many of these and I really want to know how they did it, because I would like to do something like that. However although it is very cool, it doen't really have a point in it and nothing happens at the end. I think they were just so impressed that you could interact with the ad, that they forgot to actually make a cool ending, but it is worth a watch anyway.

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