What is this madness!? Posters that you can actually press and stuff happens, that is cool. Becks latest beer campaign, "Turning Beer into Art" sees the the Record Label Project take to the streets. With these playable music posters, where they've hooked up conductive ink to sensors and speakers in each posters, allowing it to come to life with each touch of the poster. Pretty cool don't you think? I think more and more brands will be coming out with similar projects this year.