Everyone at some stage in their life has loved Lego, in fact I probably still do. So whenever I see their marketing department making a racket, I am always sure to check it out. It is also always great to see campaigns that get the user involved and this is what they did. With their ‘Happy Holidays’ campaign, which challenged people to create real world LEGO connections as part of a bigger fairytale that engages young and old all over the world in a new kind of play with the well known LEGO bricks.
Adding a real world feel to Lego is a great idea, as the whole point of Lego is to take you inside your imagination to a magical place, so why not bring that world here, to your everyday life.