Sure the filter has been done before and we have all seen it a million times, but what's one more time. And hey its Ray Ban, they're a cool brand, so it is worth look. Plus I am tired of all those people who have Instagram thinking they are now photographers. Plus Ray Ban say they create the effect for real.
Ray Ban, created an app that let you shoot photos, send them straight to their flagship store where a epic installation was setup, featuring a TV screen that would showcase your photo, and a camera that would shoot through an actual Ambermatic Lens, capture the image, and then post it back to you to share. Check out the vid.