Audi Quattro: Interactive Installation


Audi, probably one of my favourite car brands has come up with something rather cool to promote their A4. They wanted to showcase the road handling capabilities of the car, but they wanted all to experience it in a unique way. So how to do this, without giving everyone access to the car? Well it seems with the use of a socially enabled, interactive installation to let people experience a mini version of the car.

If you happened to walk by, you would have had the chance to race one of 3 miniature Audis around a custom built 20ft x 7ft racing track using an iPad to control the car. This was also supposed to let people experience the Audi in a truly interactive way and fits nicely with their push to be an innovative brand.

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