Not only did the 3plus come out recently (Thank goodness I didn't buy it) because now the 4 has been released. It is no wonder why the stock price continues to rise. Now at $87 more than double its opening value. But what is great is the ad. I mean it is so awesome, it will make you want to get up off your office chair and go have an adventure. Don't believe me well give it a watch. I am off to jump out of a helicopter.